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PRACTICE LAB / INDIVIDUAL TASK
Define an onboarding KPI
Make a product metric precise enough to guide a decision.
Intermediate15 minFictional scenario
The brief
The team says, “Improve onboarding conversion.” Define the metric and diagnostic cuts.
What you know
One customer may start several sessions and switch devices. Test accounts exist. Identity verification can complete days later.
Your deliverables
- Numerator and denominator
- Cohort and time window
- Exclusions
- Two diagnostic segments
Your working notes
Write a draft before opening the comparison. Notes stay in this browser.
Compare with a reference approach
Use distinct applicants who start in a defined cohort as the denominator, and those activated within a stated period as the numerator. Exclude test accounts; deduplicate sessions; segment by device and failure step. Track fraud exceptions as a guardrail.